Netlix has become a global leader in streaming by delivering personalized user experiences. At the core of this success is its use of Artficial Intelligence (AI), especially machine learning and natural language processing, to tailor content recommendations that drive user engagement, satisfaction, and revenue.

Key Takeaways

1. AI enhances user experiences and supports scalable business growth.
2. Data quality directly affects the performance of recommendation systems.
3. Ethical AI practices—fairness and transparency—must be embedded from the start.